Somebody is trying to transfer to a brand new CMS the place the positioning has 20,000 merchandise on the front-end of the web site. When the positioning switches to a brand new CMS, it sounds just like the URLs might want to change. He requested if he might redirect 20,000 URLs.
The reply is sure, he ought to try this, if he can not preserve these URLs the identical. And sure, that course of must be automated, John Mueller of Google mentioned on Twitter:
It’s best to redirect all pages. It feels like it will be worthwhile to speak together with your builders and have them do it programmatically.
— 🍟 johnmu (private) up to date for 2022 🍟 (@JohnMu) September 1, 2022
However if you happen to had 20 billion URLs, it’s best to do the identical factor, redirect all of them, John added. However do not anticipate rankings to not change in any respect, rankings change with new URLs and new CMS platforms. So do not anticipate to see no rating adjustments when making CMS adjustments.
Right here is the place John mentioned that:
You are able to do 20 billion redirects. And sure, all website migrations / CMS adjustments WILL have an effect on search. It is a new web site, in any case. You may’t change every thing and in addition anticipate every thing to stay the identical.
— 🍟 johnmu (private) up to date for 2022 🍟 (@JohnMu) September 1, 2022
Discussion board dialogue at Twitter.