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Acxiom boosts manufacturers’ advertising and marketing ROI with Salesforce Information Cloud

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Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Laptop Information in Dubai, he has since edited an array of tech and digital advertising and marketing publications, together with Laptop Enterprise Evaluate, TechWeekEurope, Figaro Digital, Digit and Advertising Gazette.


Buyer intelligence firm Acxiom has prolonged its Salesforce observe to help manufacturers in attaining their distinctive enterprise objectives with Salesforce Information Cloud.

The Salesforce Information Cloud makes use of real-time knowledge to ship extremely personalised buyer experiences throughout gross sales, service, advertising and marketing, and commerce that repeatedly adapt to altering buyer data and wishes in actual time.

Immediately, clients anticipate personalisation of their interactions with manufacturers. In actual fact, clients usually tend to do enterprise with an organization if it presents extra tailor-made experiences. Organisations that excel in personalisation generate 40% extra income than those who don’t. Nevertheless, knowledge stays siloed for many organisations, with organisations utilizing 976 separate functions on common. Acxiom is now serving to firms utilizing Salesforce Information Cloud maximise the worth of the platform and benefit from a real-time unified view of their buyer. By breaking down silos and activating insights throughout all departments and platforms, companies can drive buyer intelligence to make extra knowledgeable selections and enhance personalisation, buyer expertise and engagement throughout channels.

Acxiom’s licensed workforce of Salesforce consultants can help within the implementation, operation and optimisation of Salesforce Information Cloud choices in three key methods:

  1. Information First Method – Acxiom knowledge enrichment helps manufacturers scale back knowledge prices tied to scalability as wants change and develop, growing conversions and return on advertising and marketing funding.
  2. Operational Effectivity – Fixing at this time’s issues with an eye fixed for tomorrow, Acxiom ensures long-term feasibility and continuity to realize desired outcomes, avoiding expensive rebuilds.
  3. Scaling – Experience in managing difficult resourcing wants as they come up and augmenting groups to ship deeper material experience.

Mike Menzer, EVP and GM of Acxiom Worldwide, stated: “We’re thrilled to be serving to companies see essentially the most worth from the Salesforce Information Cloud.

“The Salesforce Information Cloud is a game-changer for real-time buyer engagement because it permits manufacturers to create nice buyer experiences by connecting disparate components of its ecosystem right into a single strategic knowledge asset. Acxiom’s buyer intelligence expertise means we perceive the significance of recent personalisation, collaborating throughout a number of stakeholders to activate new use circumstances for our purchasers.”

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