What you have to know
- WhatsApp is venturing into the leisure enterprise with the discharge of the trailer for “Naija Odyssey.”
- This marks the primary movie helmed by a social messaging app, which may even operate as a sort of promotion for WhatsApp.
- The film is predicated on NBA star Giannis Antetokounmpo and can stream on Amazon Prime.
Friday film night time is a convention, however this Friday, WhatsApp selected to launch a teaser for an upcoming movie. It is dubbed “Naija Odyssey,” and the promotional picture incorporates an uncommon credit score written on it saying, “A movie by WhatsApp.”
When you’re stunned, you are not alone. Early this week, the Meta-owned messaging platform launched the trailer for the primary authentic movie made by WhatsApp, which is able to start streaming on September 21.
Naija Odyssey.Throughout worlds.Throughout cultures.Throughout identities.The cross-culture story of Giannis.Streaming Sept 21 on @PrimeVideo🇳🇬 x 🇬🇷 pic.twitter.com/hEVk04FHHfSeptember 16, 2022
The movie is claimed to be a real story of Giannis Antetokounmpo, an NBA basketball star born in Greece to Nigerian mother and father. The YouTube trailer description additional means that the film tells us in regards to the participant’s life and the world round him, telling who he was.
Based on TechCrunch, Naija Odyssey is a brief movie, not a full-length characteristic movie. Nonetheless, WhatsApp’s odd resolution to supply the movie has extra of a promotional take for the reason that messaging platform signed a long-term take care of Antetokounmpo earlier this yr (by way of Bloomberg).
A current report from Selection additional corroborates that this film is a “piece of branded content material” that’s making use of “Antetokounmpo’s worldwide fame.” It goals to subtly (or not so subtly) trace that WhatsApp can convey individuals collectively.
Chatting with Selection, Vivian Odior, WhatsApp’s world head of selling, said that “‘Naija Odyssey’ is a narrative that reinforces how WhatsApp helps us embrace our multifaceted lives.”
“In navigating relationships, id, and even adversity, WhatsApp is there — enabling you to embrace all sides of you by connecting you to those that matter most.”
The quick movie is claimed to have a 12-minute runtime and also will be launched on social media channels, together with YouTube and Amazon Prime Video, Selection studies.
In the meantime, you possibly can watch the trailer under:
