Prompts for communicators utilizing the brand new AI-powered Bing

Abstract

The brand new Bing, your AI-powered copilot for the net, is now in preview, and also you could be stunned at how a lot it may well assist us be higher at our craft of communications.
These are some starter prompts to ask Bing, which have helped me and my staff in our work over the previous few weeks.
In case you just like the solutions you discover with Bing, bear in mind to follow-up with the supply hyperlinks for extra data.
The brand new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.

We’re within the thick of it, for positive. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the similar time attempting to elucidate AI to the world.

In talking at an occasion this week in New York on this matter, one of many issues I mirrored on was the necessity to convey individuals alongside on this transformation curve. You may begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our occupation. However then as you dig into it, you’re feeling possibly it’s not a “nope” and transfer up the curve to “there’s hope.” There are all types of issues I may do! In any case, one in all our secret powers as communicators has all the time been language. And you’ve got this second and notice, you possibly can speed up this secret energy with AI.

Right here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes had been loopy spectacular. Attempt for your self by signing up for the preview at bing.com/new and bear in mind to offer suggestions on to Bing so we are able to proceed to enhance the expertise.

Helpful data to get began

Select a dialog fashion: “Extra Inventive,” “Extra Balanced” or “Extra Exact”
The brand new Bing gained’t hesitate to supply some follow-up questions to assist hone in on the reply you’re in search of. For instance, while you’re utilizing the brand new Bing to do thought technology, it’s useful to follow-up by asking it to “give me a number of extra.”
Associated to that, don’t go away Bing hanging! It might have an ancillary matter associated to the subject you’re asking about.
Bing will all the time present you the place it’s getting its data, so should you like a number of the solutions you’re getting and need extra particulars, don’t neglect to take a look at the sources that Bing is pulling from.
Reminder! Keep away from placing confidential data within the chat.

Subsequent, on to the prompts.

Media interview prep

This primary instance comes from The Wall Road Journal reporter Joanna Stern. To arrange for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with getting ready interview questions. Right here’s what she requested Bing:

“Within the voice of Joanna Stern, generate a listing of 10 interview questions for Satya Nadella about AI and the brand new Bing”
“Reply query 5 within the voice of <particular person>”

Since then, I’ve been utilizing comparable prompts to organize for media interviews. For instance, in getting ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:

“Assist me put together for a podcast interview with Kara Swisher. The subject we’ve agreed to debate is the rise of Synthetic Intelligence instruments and providers. Primarily based on her most up-to-date writing and podcasts, give me 10 questions I ought to anticipate.”

Bear in mind, you’ve sufficient time to verify Bing is ready – so it may well assist to first ask if it’s aware of Kara Swisher and her interview fashion. Then add extra particulars – who’s she speaking to? Then hearth the immediate concerning the 10 questions.

Media protection snapshots

It’s been a loopy few weeks of reports right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Listed here are a number of examples I pulled not too long ago:

“What’s the newest information about <X> in the present day?”
“What’s the general tone of those tales?”
“How does this examine with information about <Y> in the identical time interval?”

This isn’t an alternative choice to deeper measurement or evaluation, but it surely’s a surprisingly good first snap while you want one thing now.

Social media publish inspiration

Bing chat can also be an incredible brainstorm thought generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “Extra Inventive” mode. Listed here are some examples that my staff has experimented with:

“Generate a number of tweets that embody <X> data and makes use of a <Y> tone” (akin to “lighthearted tone”)
“Write a LinkedIn publish for this weblog, <X>”
“Generate a number of tweet concepts for <firm> about <product characteristic>”
“Take the next data and switch it right into a <X> character tweet / LinkedIn publish: <copy and paste textual content>,” then “Are you able to write it once more however make it extra participating?”

These preliminary prompts are often adopted by “give me a number of extra variations.”

Headline technology

There are days once I spend loads of time writing (and rewriting) the physique of a weblog publish, lastly get it to a very good place and solely then begin to surprise, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely dangerous about myself. However as of late, I really feel much less dangerous. Whereas I nonetheless spend loads of time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a sort of writing that I really like much less). Right here’s what I did: