Prospects need simplicity. Regardless of how sophisticated the know-how they purchase, they need a transparent, constant expertise that guides them to their desired enterprise outcomes. They usually need the expertise on their phrases: self-guided when they need, connecting with folks after they want. Whereas it sounds easy, it’s something however for giant corporations making an attempt to beat legacy programs, processes, and methods of doing enterprise.
At Cisco, we all know our prospects and companions are within the driver’s seat. That’s the reason we’re constructing a easy, linked, constant, and clever expertise that helps prospects and companions obtain their enterprise objectives. We not too long ago took a big leap on this path by utterly reimagining Cisco Group.
We’ve turned Cisco Group into a brand new hub for buyer success. Now, prospects and companions profit from instant entry to the data they need and may ask questions on content material in real-time.
We’ve got expanded Cisco Group’s authentic product focus to now embrace connecting prospects with self-help content material and assets that allow them to deal with their most urgent wants as they undertake and use Cisco merchandise and software program.
Go-To Vacation spot
Serving greater than 1.5M guests month-to-month, Cisco Group has all the time been the go-to vacation spot for purchasers and companions searching for how-to recommendation about Cisco merchandise, software program, and providers. Now, it higher connects customers with the precise data and self-help assets at key factors of their journey, serving to them expedite time to worth with their know-how investments.
Buyer success content material is now centralized and accessible from Cisco Group, and new instruments have been added to make it simpler for purchasers and companions to seek out correct and instant solutions to their questions. Enhanced content material and assets embrace:
Ask the Skilled periods targeted on onboarding, adopting and utilizing Cisco merchandise and software program. Prospects can have interaction straight with Cisco specialists to:
- Deal with adoption hurdles and study superior tricks to take full benefit of their options
- Browse upcoming periods, which characteristic in-depth product demos and dwell Q&As
- Register for periods and submit questions prematurely
- On-demand entry to recordings and assets shared throughout periods
Interactive Guided Sources that assist prospects obtain their enterprise outcomes quicker, together with:
- How-to content material and adoption steering particular to every use case
- Customization options that enable customers to trace progress inside Guided Sources and thru every use-case step, letting prospects use the assets as a guidelines
These enhancements will make self-serve quicker and simpler, rushing up worth realization. We anticipate extra prospects to have the ability to remedy issues utilizing Cisco Group and scale back the necessity to open Technical Help Middle (TAC) circumstances. In addition they characterize step one in personalizing the Cisco Group expertise for purchasers and companions, recognizing that after we know who our Group customers are and may pinpoint what challenges they’re experiencing, we are able to higher customise an answer to fulfill their particular person wants.
Aligned Experiences, Extra Worth
Moreover, we now have aligned the visible and navigation expertise of Cisco Group with the brand new model used on Cisco.com. Now, Cisco’s two most visited digital properties share the identical fashionable interface, one thing our prospects and companions have been asking for.
All of those modifications will remove disjointed interactions for purchasers, each with Cisco and our companions, and make future experiences even smarter and extra useful as neighborhood member engagement scales.
Discover, Interact, Join
I encourage prospects and companions to discover every part that the reimagined Cisco Group has to supply at each stage in your journey. Whether or not an knowledgeable consumer of Cisco know-how or simply getting began, take the time to have interaction – as a result of when it comes right down to it, the Group is about bringing folks collectively. Collectively, our efforts will drive stronger human connections that make the Group a spot the place everybody feels impressed to take part.
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