In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent Search engine marketing benefit to utilizing WordPress in comparison with coding an internet site your self.
A thread within the r/Search engine marketing discussion board asks a well-known query many practitioners run into of their careers.
Is WordPress higher for Search engine marketing than coding your personal web site?
Different variations of that query embrace, “is WordPress higher for Search engine marketing than Wix,” or, “is WordPress higher for Search engine marketing than [insert CMS here]?”
Regardless of the way you ask it, the reply is at all times the identical.
WordPress isn’t inherently higher for Search engine marketing than some other possibility. It’s certainly one of some ways to construct an internet site that ranks in Google.
Mueller On WordPress For Search engine marketing
In response as to whether utilizing WordPress is best for Search engine marketing than coding your personal website, Mueller states:
“Not for Search engine marketing, however you’ll be able to focus extra on the content material in the event you don’t spend all of your time creating a brand new CMS for your self. (some individuals choose making a CMS, so YMMV).”
As Mueller says, essentially the most vital benefit WordPress gives is the convenience of use in comparison with manually writing code.
Nonetheless, that’s solely advantageous to the web site proprietor. It makes no distinction to Google if an internet site is constructed with WordPress.
This query comes up incessantly and is price revisiting because of the misinformation circulating round WordPress and Search engine marketing.
For instance, take the second-most upvoted remark within the Reddit thread straight beneath Mueller’s.
A person claims, “Google is aware of WordPress nicely,” as if Googlebot can crawl WordPress websites extra effectively than different CMSs.
That’s false, although the parable of WordPress being higher for Search engine marketing continues to persist.
Screenshot from reddit.com/r/web optimization, December 2022.For extra info relating to the Search engine marketing capabilities of WordPress in comparison with different content material administration methods, see this text from SEJ Founder Loren Baker.
Baker lists the 25 greatest Search engine marketing-friendly options to WordPress and the professionals and cons of every:
Supply: Reddit
Featured Picture Melisa Parlak/Shutterstock
