HomeSEORevealed: Which CMS Is Greatest For Website positioning In 2022?

Revealed: Which CMS Is Greatest For Website positioning In 2022?

Which CMS is best for SEO?

Through the previous months, we’ve been testing the Website positioning capabilities of the world’s hottest CMS techniques.

We’ve been revealing the outcomes of our particular person assessments as we go. And it’s secure to say that some CMS techniques carried out higher than others.

Now it’s time to get to the nitty gritty, as we:

  • evaluate the CMS techniques we examined head-to-head, and
  • reveal the CMS we consider would be the finest Website positioning alternative for content material based mostly websites in 2022

If you wish to know why we got here to our conclusions, then we’ve acquired all the data you want arising…

However hey, we all know you is perhaps busy. So if you happen to’re simply on the lookout for a fast reply… effectively, right here it’s!

Fast reply

The most effective CMS for Website positioning proper now

The most effective CMS for Website positioning in 2022 can also be the world’s hottest: WordPress. Joomla (notably model 4) runs it shut. However when mixed with the YOAST Website positioning plugin, WordPress’s out-the-box velocity, full management over all on-page Website positioning fundamentals, and large group assist give it the sting.

The most effective web site constructing platform for Website positioning

Whereas WordPress and Joomla might be categorized as fully-fledged CMS techniques, the opposite three platforms we examined (Wix, Squarespace, and GoDaddy) are higher categorized into the subcategory “web site constructing platforms”. Wix was the clear winner on this subcategory, providing a lot larger management over Website positioning fundamentals than its friends.

How we chosen the CMS techniques to check

There are a ton of CMS techniques on the market.

However we determined to focus our testing on the preferred content-focused CMS techniques by market share (with one exception).

Why do we are saying content-focused?

Nicely, technically Shopify is a CMS. Certainly, based on w3techs it’s at the moment the second hottest CMS on the planet. However we’re positive most would agree that Shopify is best classed as an eCommerce platform.

So we skipped Shopify and chosen the opposite 4 hottest CMS techniques in w3techs prime 5:

  1. WordPress (65.1% market share)
  2. Shopify (6.6%)
  3. Wix (2.9%)
  4. Squarespace (2.7%)
  5. Joomla (2.7%)

For our closing choice, we determined to deviate from utilizing recognition for choice.

The subsequent hottest content-focused CMS system by market share is at the moment Drupal (2%). However we consider that a lot of this share is more likely to be made up of legacy websites. Google Traits reveals that its recognition has been on a severe decline for the previous 10 years.

drupal google trends

So as an alternative we jumped the checklist a bit and selected to check GoDaddy’s Web site Builder.

Why we included GoDaddy’s Web site Builder in our testing

GoDaddy continues to be the world’s largest particular person area registrar.

domain registrar market share

And whereas their Web site Builder has a low total market share (0.4%), we really feel that it’s more likely to embody a disproportionately excessive variety of small companies.


As a result of anybody who registers a site on GoDaddy (at the moment round 15% of month-to-month area registrations) goes to get bombarded with upsells to create their website utilizing GoDaddy’s Web site Builder.

They’re going to be getting their CMS in entrance of a number of small enterprise homeowners, a lot of whom might be seeking to launch an internet site rapidly, merely, and fuss-free. That’s the proper buyer for his or her platform, and the extra focused advertising is, the more practical it’s.

So with GoDaddy chosen for testing, right here’s what our closing checklist appeared like.

You possibly can click on the hyperlinks if you wish to learn the person opinions.

Now let’s take a look at how we carried out our assessments.

How we examined the Website positioning capabilities of every CMS

We’ll begin this part by getting one thing out of the way in which.

The CMS system you select is simply a component — maybe even a small one — of whether or not or not your website might be profitable in search.

As a result of in case your content material sucks, you disregard Website positioning fundamentals, and also you don’t pull in some high-quality hyperlinks, then…

…you ain’t going to rank.

In different phrases:

A website working on the “worst” CMS for Website positioning may nonetheless outrank a website working on the “finest” one.

However what we will say is that the CMS you select will both assist or hinder your Website positioning efforts.

Which is why we determined to deal with measurable, platform particular metrics. Primarily:

  • The out-the-box velocity of a CMS (and Core Internet Vitals efficiency)
  • Assist for Website positioning fundamentals (i.e. are you able to do X, Y, Z on the platform)

Now we must always level out right here that velocity can also be going to be theme and (in some circumstances) internet hosting dependent.

For that purpose, we once more used recognition to choose themes to check.

And for self hosted websites (WordPress and Joomla) we used equivalent server setups/internet hosting. Particularly, a 2GB Digital Ocean server in NY:

server setup

Every website was arrange with related content material.

And we stored exterior plugins/extensions to a minimal to get as near an “out-the-box” configuration as potential.

Though we did set up an business normal Website positioning plugin on each WordPress (YOAST) and Joomla (4SEO), and have additionally really useful a few picture compression plugins.

As soon as our demo websites have been arrange, the testing course of for every CMS included:

So let’s dig into how our CMS platforms carried out. We’ll begin by reviewing velocity.

How briskly (or sluggish) was every CMS?

Pace issues for rankings.

It’s one of many few alerts that Google has confirmed influences rankings. And with Core Internet Vitals rolling out as a part of the Web page Expertise replace final 12 months, its significance is simply going to extend.

We measured the efficiency of every of our check websites utilizing Google’s PageSpeed Insights.

Right here’s a abstract of the outcomes…

CMS Systems Page Speed

It’s not even shut.

The self-hosted websites (Joomla and WordPress) considerably outperformed the websites constructed with platform-hosted CMS techniques.

Our WordPress check website — working the favored GeneratePress theme — was quickest total. However Joomla ran it shut. Each CMS techniques have been tremendous fast out-the-box and handed Google’s Core Internet Vitals (CWV) assessments with flying colours.

Squarespace, Wix, and GoDaddy then again all suffered velocity points and could be more likely to fail CWV.

So what was slowing them down?

Nicely, whereas all of them had their very own little quirks (you possibly can learn the person opinions for extra element), there was a typical denominator:

Blanket loading of scripts.

Don’t want the script for that fancy homepage carousel? Powerful. You’re getting it on each web page of your website regardless.

Plainly the core of the platform-hosted CMS techniques is heavy and bloated, and there’s no easy technique to flip issues on and off.

That is clearly lower than supreme, and results in this…

minimize main thread work - google pagespeed insights

Nearly 5 seconds evaluating scripts, most of which we in all probability don’t want.

That individual check is from our GoDaddy Web site Builder website, which was by far the slowest platform. However the identical subject affected Wix and Squarespace.

For instance, on our Squarespace website, we may have saved over 3 seconds of load time by eradicating unused scripts.

squarespace slow load times

Which is a LOT.

Might the velocity points be resolved?

If you happen to’re on GoDaddy… you’re in all probability screwed.

If you happen to’re on Wix or Squarespace, you ought to be capable to velocity up your website with some technical data, time, and (in all probability) some spare money for an extension or two.

We’ve actually seen some quick Wix websites on the market.

However for the non-technical consumer, who simply needs to make use of the platform to choose a theme, launch a website, and work on content material, velocity points are possible going to hinder rankings.

And in our opinion, that sort of consumer is more likely to make up most of Wix and Squarespace’s shopper base. In any case, launching a website rapidly, and never requiring technical data are the promoting factors of these platforms, proper?

So we hope that future builds will begin to deal with the out-the-box points with velocity.

We must also level out right here that this was the out-the-box velocity of our WordPress and Joomla websites. With some web page velocity optimization, we’d actually be capable to get them to run even sooner.

Assist for On-Web page Website positioning fundamentals

Now let’s flip our consideration to manage of a few of the elementary on-page Website positioning components.

And since an image tells a thousand phrases, we’ll begin with a visible abstract, which incorporates an total rating (out of 21) for every CMS.

CMS Systems On-page SEO Control

As you possibly can see there was a big disparity within the capabilities of the platforms, with the self-hosted CMS techniques (Joomla and WordPress) providing far more management.

Let’s take a more in-depth take a look at how every platform helps (or doesn’t assist) a few of these fundamentals.

Notice: Having management of an Website positioning rating issue isn’t equal to its optimization. Website positioning audit instruments like Seobility supply recommendation on learn how to correctly optimize every factor, and discover errors in optimization which can be holding again your website. See our Website positioning audit information for extra data on learn how to absolutely optimize your web site.

Website positioning Titles and Meta Descriptions

page title and meta description control

A web page’s title continues to be probably the most essential on-page rating components. And a well-written meta description might help you get extra click-throughs (though Google received’t at all times use it).

What have been we on the lookout for?

Naked minimal? The flexibility to create customized Website positioning titles and meta descriptions for every web page.

However we additionally wished to see search snippet previews (cellular and desktop) and a technique to template title and meta descriptions.

How did the CMS techniques carry out?

WordPress (with YOAST) was the one CMS that gave us every part we wished.

YOAST makes it tremendous easy to manage your titles and meta descriptions, preview how your snippets will look in search, and create templated title/description codecs.

yoast wordpress meta

Joomla (with 4SEO) was shut however lacked a easy technique to create templates. Though it may be accomplished with some easy code.

And Wix and Squarespace additionally carried out moderately effectively, with solely cellular snippet previews lacking from our guidelines.

How about GoDaddy?


It’s not even potential to create a customized title/description for every web page in your GoDaddy website, as the choice is lacking on weblog posts.

They get a bit of credit score for desktop snippet previews (no cellular), however apart from that, it was a giant fats fail.

Study extra about Website positioning Titles and Meta Descriptions

Web page slug / URL

page slug control

We suggest creating quick, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.

What have been we on the lookout for?

The flexibility to set a customized, Website positioning-friendly URL for every web page.

How did the CMS techniques carry out?

All of the CMS techniques we examined allowed full management over URLs, aside from…

…you guessed it, GoDaddy.

Once more, whereas it was potential (though extremely unintuitive) to set a customized URL for normal pages, on weblog posts the choice was fully lacking.

Study extra about URL slugs/permalinks

Canonical URLs

canonical url control

On smaller websites, you in all probability received’t want to fret about this.

However you probably have a collection of comparable pages in your website — i.e. focusing on the identical key phrases, or with very small variations in content material — there could also be instances while you’ll need to set a canonical (grasp) URL.

This helps to keep away from duplicate content material points.

What have been we on the lookout for?

The flexibility to set a customized canonical URL for every web page.

How did the CMS techniques carry out?

On our WordPress, Joomla, and Wix websites we have been in a position to set a customized canonical URL for every web page.

setting a canonical URL in Wix

However on our SquareSpace and GoDaddy websites, we have been out of luck.

Study extra about canonical URLs

Index management (robots meta tag)

index control

The robots meta tag instructs Google to both index (1), or to not index (2) a web page:

  1. <meta identify=”robots” content material=”index, comply with”> – index this web page please Google
  2. <meta identify=”robots” content material=”noindex, comply with”> – ignore this web page please Google (however comply with the hyperlinks on it)

You don’t really want the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. However it doesn’t do any hurt to have it in place.

What have been we on the lookout for?

The flexibility to manage indexing (via a robots meta tag) for every web page.

How did the CMS techniques carry out?

Once more, WordPress, Joomla, and Wix had this lined.

Squarespace allowed us to noindex common pages, however for some purpose didn’t give us the choice on weblog posts.

squarespace noindex

However at the very least this was higher than GoDaddy’s Web site Builder, which didn’t give us a simple technique to noindex any of our website’s pages.

Chances are you’ll discover a theme right here…

Study extra about index management

Heading Tags (h1, h2, h3 and so on)

heading tags control

Heading tags (h1, h2, h3, and so on) assist Google perceive the construction, and matter(s) of your web page.

They need to be correctly nested.

For instance, an h1 tag would typically be the principle matter (stage 1), an h2 could possibly be a subtopic (stage 2), and an h3 could possibly be a sub-sub matter (stage 3) and so on:

<h1>Pets</h1> (matter of the web page)

<h2>Goldfish</h2> (subtopic)

<h3>Caring in your goldfish</h3> (subtopic of goldfish)

<h4>Clear your fish’s tank recurrently</h4> (subtopic of caring in your goldfish)

<h2>Cats</h2> (subtopic)

<h3>Caring in your cat</h3> (subtopic of cats)

What have been we on the lookout for?

The flexibility to set a full vary of headings from H1-H6.

How did the CMS techniques carry out?

No points with WordPress and Joomla, we acquired the total vary from H1-H6.

Wix allowed us to go right down to H6 on common pages however restricted us to H1-H3 on weblog posts.

wix blog post headings

Whereas Squarespace restricted us to H1-H4 sitewide.

squarespace headings

How about GoDaddy?

One other scorching mess.

On common pages, there’s no technique to set the heading tags you need, GoDaddy will simply select one for you. They typically selected incorrect.

And on weblog posts, hit the “T” button and also you’re getting an H4 whether or not you prefer it or not.

godaddy heading tags

(It’s H4s all the way in which down)

Study extra about heading tags

Structured knowledge (aka schema)

structured data control

Structured knowledge (often known as schema) might help Google perceive:

  • the kind of content material on a web page (i.e. recipe, overview, product, article),
  • the entity behind the web site (i.e. group),
  • and may also be used to point out further search options (wealthy snippets)

If you happen to’re not conversant in structured knowledge and its affect on Website positioning, we suggest studying our wealthy snippets information.

What have been we on the lookout for?

The flexibility so as to add customized schema to pages and weblog posts.

How did the CMS techniques carry out?

Each YOAST for WordPress and 4SEO for Joomla have glorious assist for schema.

For instance, YOAST consists of customized blocks for Gutenberg that mean you can simply create FAQ and How-to schema.

yoast schema markup

Whereas 4SEO has a strong wizard-style schema markup generator.

4seo joomla schema markup

So as to add customized schema to a web page on Wix or Squarespace, you’ll have to generate your markup externally, then copy and paste it into the platform.

Wix makes it apparent the place so as to add your code…

wix schema

…however for including schema to a web page on Squarespace you’ll want to make use of the “Web page Header Code Injection” setting underneath superior web page settings.

squarespace schema

We suggest this free device for producing schema in JSON-LD format.

There isn’t a easy approach so as to add schema markup to a web page on a GoDaddy website. Stunned? By this stage, in all probability not.

Study extra about structured knowledge and wealthy snippets

Picture Website positioning

image SEO control

The three most essential components of picture Website positioning are:

  • Alt textual content (description of the picture for display readers and engines like google)
  • File measurement (smaller = sooner = higher)
  • File identify (we suggest utilizing descriptive file names)

What have been we on the lookout for?

Usually, we have been on the lookout for the platform to assist alt textual content, and never mess with picture filenames. However some type of picture compression was a pleasant bonus.

How did the CMS techniques carry out?

Out-the-box, all platforms assist alt textual content.

Sure, even GoDaddy.

In reality, we’ll go additional and provides a hats off to GoDaddy on compression as they’ll robotically create and serve optimized WebP variations of uploaded photographs (as will Wix).

However earlier than we get forward ourselves…

…we must always level out that they’ll additionally fiddle with filenames. Once more, ditto Wix.

WordPress and Joomla received’t robotically compress your photographs. However Imagify for WordPress, and Picture Recycle for Joomla are broadly used, and can do the trick properly.

Study extra about picture Website positioning


HTTPS support

HTTPS has been a confirmed Google rating sign since 2014.

And in 2022 there’s actually no excuse for any website to nonetheless be working over HTTP. However any Website positioning advantages, it’s unsecure.

In case your website is hosted by Wix, Squarespace, or GoDaddy, you’ll get HTTPS by default.

If you happen to’re on WordPress or Joomla, then setting it up might be your duty.

Study extra about HTTPS

Robots.txt file

robots.txt control

A robots.txt file means that you can cease search engine bots from accessing sure areas of your website.

For instance, you may need a bit with user-generated content material that you simply don’t need crawled or listed by Google.

What have been we on the lookout for?

The flexibility to edit a website’s robots.txt file, both by way of FTP or via the admin space.

How did the CMS techniques carry out?

As WordPress and Joomla are self-hosted you possibly can entry your website’s robots.txt file via FTP.

However if you happen to’d reasonably edit via the admin space, 4SEO additionally has a pleasant built-in editor.

4seo robots.txt

And there are a number of free plugins (like this one) accessible for WordPress.

Wix admin additionally provides you full management of your robots.txt file.

wix robots.txt

Nevertheless, sadly there’s no technique to edit the robots.txt file on a Squarespace or GoDaddy website.

Study extra about Robots.txt

XML Sitemaps

XML sitemaps control

An XML sitemap helps Google discover (and index) all of the pages in your website.

What have been we on the lookout for?

Firstly for an XML sitemap (or sitemaps) to be auto-generated and maintained by the platform, and secondly for the flexibility to manually add/take away pages from the sitemap.

How did the CMS techniques carry out?

Whereas all of the CMS techniques we examined created a sitemap, solely Joomla and WordPress allowed us to manually management which pages have been included.

Study extra about XML Sitemaps

Cellular pleasant

mobile friendliness

When designing your website, there’s a very good likelihood you’ll be specializing in the way it seems on desktop.

However cellular visitors overtook desktop visitors in 2017. And Google now prioritizes the cellular model of your website for crawling and indexing.

Whether or not or not your website is cellular pleasant is extra more likely to come right down to theme alternative, reasonably than CMS.

So if you happen to spot any cellular usability errors in Google Search Console…

mobile issues search console

…the very first thing to verify needs to be your theme.

As a result of all CMS techniques are completely able to internet hosting a mobile-friendly website.

Notice: HTTPS and mobile-friendliness are each essential Google rating components, which is why we included them in our assessments. Nevertheless, we didn’t issue them into the general scores as they don’t actually present extra Website positioning management for customers — hey are both lined by the platform or not. In any case, each components are lined by all of the CMS techniques we examined and wouldn’t affect the ultimate positions.

301 Redirects

301 redirects control

301 Redirects can be utilized to inform search engine crawlers and browsers {that a} useful resource (e.g. HTML file) has been completely moved to a unique URL. From an Website positioning perspective, they’re essential as they will cross on the relevance and hyperlink juice of a web page to its new URL.

4 out of the 5 CMS techniques we examined mean you can arrange 301 redirects on the platform itself or through the use of an apparent extension…

…however as soon as once more, GoDaddy dares to be totally different.

Study extra about 301 redirects

In abstract: Self hosted platforms nonetheless lead the Website positioning approach

Let’s end by summarizing our findings.

There’s a clear divide within the Website positioning capabilities of the self-hosted CMS techniques (WordPress and Joomla) and the platform-hosted techniques (Wix, Squarespace, and GoDaddy).

Not solely are you getting a working begin out-the-box by way of velocity and performance, however you’re going to be free to tinker to your coronary heart’s content material.

The code is open-source, and you are able to do what you want with it. Whereas with Wix et al, you’re not going to have the ability to fiddle an excessive amount of ‘underneath the hood’.

Which is why in some methods we really feel it’s higher to subdivide our outcomes into 2 teams:

  1. Self hosted CMS techniques: WordPress and Joomla
  2. Web site constructing platforms: Wix, Squarespace, and GoDaddy

Whereas WordPress is the general finest CMS for Website positioning, Wix is the clear winner within the “web site constructing platforms” class

As we stated in the beginning in our fast reply, WordPress is the general finest CMS for Website positioning, at the very least out-the-box. However if you happen to’re technically minded you’re going to have the ability to optimize a Joomla website each bit in addition to a WordPress one.

Are you able to optimize a Wix website to the identical stage? Maybe, maybe not. However both approach, if you happen to’re tech-savvy sufficient to try this, we’d query why you’d need to. You’re in the end locked into Wix’s underlying code and their server config.

However that’s to not put Wix down. Whereas nonetheless affected by numerous points, we have been impressed by how a lot Wix has matured up to now couple of years. It’s actually now not the Website positioning horror story it as soon as was.

In reality, it’s the clear Website positioning winner within the “web site constructing platforms” subcategory. So if you happen to don’t need the effort of managing your individual code/server, and simply desire a platform the place you possibly can rapidly launch a website, deal with content material, and management most Website positioning fundamentals, then it could possibly be a strong alternative.

Squarespace lags Wix by way of Website positioning performance. However it’s what it’s, and also you’ll actually be capable to optimize numerous essential on-page components.

If you happen to’re on GoDaddy’s Web site Builder…

…good luck!

Right here’s our total scores once more.

CMS systems on-page SEO control

And right here’s an summary of the ultimate scores solely if you wish to share our outcomes:

final scores

You possibly can learn our full opinions of every CMS system by clicking the hyperlinks beneath.

PS: Get weblog updates straight to your inbox!

David McSweeney

David combines 20+ years of expertise in Website positioning with the fervour for educating you guys learn how to optimize your web sites the appropriate approach. Unsurprisingly he loves Website positioning and writing. That is why David focuses on the notably superior Website positioning subjects on the Seobility weblog.



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