Google Advertisements To Disapprove Advertisements That Do Not Meet Higher Advertisements Requirements

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Google Advertisements despatched out emails on Friday to advertisers of a change coming to its insurance policies beginning in October 2022. The change says that in case your locations include advert experiences that don’t conform to the Higher Advertisements Requirements then the advert can be disapproved.

I feel this was despatched to all advertisers as a result of I obtained numerous notifications from SEMs about this. The e-mail reads with the topic line “Google Advertisements Coverage Replace – Vacation spot Necessities Coverage.”

In October 2022, the Vacation spot necessities coverage can be up to date to incorporate a brand new coverage requiring advert experiences on locations to evolve to the Coalition for Higher Advertisements’ Higher Advertisements Requirements. Locations containing advert experiences that don’t conform to the Higher Advertisements Requirements can be knowledgeable by way of the Advert Expertise Report, and any adverts that result in such locations can be disapproved.

For extra details about the varieties of disallowed advert experiences, please go to the Coalition for Higher Advertisements web site. For extra info on the Advert Expertise Report, please go to the Internet Instruments Assist Heart or Advert Expertise Report Discussion board.

We are going to start implementing the coverage replace in October 2022.

Our information present that this coverage change might have an effect on your account. Please take away any disallowed advert experiences earlier than October 2022. Thanks to your cooperation.


The Google Advertisements Group

Here’s a screenshot of this e-mail that I obtained (click on to enlarge):

click for full size

Discussion board dialogue at Twitter.

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