Google Advertisements Scripts Now Helps Efficiency Max Campaigns

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Google introduced that Google Advertisements scripts now assist Efficiency Max campaigns. Google mentioned, “this handled as a model new marketing campaign kind in scripts, much like how video or purchasing campaigns already work.”

The technical particulars on how this works is within the efficiency max campaigns selector on the AdsApp.

As soon as you have chosen a PerformanceMaxCampaign, you’ll be able to carry out frequent operations like pausing or enabling the marketing campaign, in addition to deciding on and modifying most asset varieties in asset teams.

You can’t modify textual content belongings this manner, and you can’t create new campaigns or asset teams by means of scripts.

Google mentioned, “Efficiency Max retail campaigns are supported in solely a restricted style as itemizing teams can’t be managed through Scripts.”

Discussion board dialogue at Twitter.

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