Watching the expansion of Apple TV+ is like watching the tortoise and the hare and Apple TV+, if you have not guessed it, is the tortoise.
JustWatch, a streaming service aggregator, put out a brand new report that seemed on the market share between the dominant streaming companies over the course of the final two years…ish. The report checked out market share growth beginning in January 2021 and thru August of this yr. The outcomes present what we’ve usually identified concerning the present state of streaming: everyone seems to be shedding subscribers — apart from Apple?
In accordance with the report, whereas Netflix nonetheless reigned because the primary service (it was really lately speculated that Disney+ handed it), it dropped from round 33% to 27% market share during the last two years. Amazon Prime Video noticed an analogous decline from round 30% to 24%.
Whereas each Disney+ and HBO Max grew during the last two years, they every noticed a latest decline since round June of this yr. Disney+ ended August with round 18% market share whereas HBO Max got here in with round 7%.
Whereas different streaming companies noticed regular or latest declines, little outdated Apple TV+ has seen a gentle, whereas gradual, general development during the last two years. In accordance with the info, the streaming service has lastly cracked a 6% market share, placing it inside passing distance of HBO Max if each proceed on their present traits.
May we see an Apple TV+ announcement tomorrow?
Apple is internet hosting its “Far Out” occasion tomorrow. On the particular occasion, the corporate is predicted to announce the iPhone 14, iPhone 14 Professional, Apple Watch Collection 8, Apple Watch SE 2, Apple Watch Professional, and AirPods Professional 2.
May we additionally see an announcement for Apple TV+? It is at all times attainable, particularly since Apple continues to focus extra on companies. Nevertheless, companies often get extra time to shine on the firm’s occasional spring occasion.
We’re hours away although so, no matter occurs, we do not have lengthy to attend!