Android Builders Weblog: Google Play Espresso break with iMumz

Posted by Tamzin Taylor, Head of Google Play Partnerships, Western Europe

Right this moment I’m excited to announce that we’re launching the second episode of Google Play Espresso breaks. On this episode I loved a digital espresso with Ravi Teja Akondi, co-founder and CEO of iMumz. iMumz caters to anticipating and new mother and father to assist them apply wellbeing and mindfulness in the course of the early levels of parenthood. Ravi and his group not too long ago graduated from Appscale Academy, an initiative geared toward supporting promising Indian app start-ups and serving to them develop into international companies. It’s nice to see their continued development and to listen to them share ideas and learnings they picked up alongside the best way.

Watch the total Espresso breaks episode and get my tackle it beneath:

The group at iMumz created their app with the mission to assist anticipating and new mother and father simply comply with a wholesome life-style each day, encouraging them to apply mindfulness each day. The app gives assist to folks specializing in well-being in the course of the first 1,000 days of being pregnant; that’s 270 days of being pregnant and the primary two years of parenthood. Right this moment, the app helps over 600,000 individuals obtain these targets.

Ravi recalled how within the early days the iMumz group despatched out actionable insights to their viewers through a messenger app. They began by customizing small each day routines for these searching for to study extra about wellness throughout being pregnant and parenthood. By monitoring the completion charges and retention charges, the group had been in a position to see that they had been actually creating one thing helpful and gained the boldness to take the enterprise from a messaging service to a full cellular utility.

Rising a sustainable enterprise

Step one for the iMumz group was to work on constructing out a group of early adopters. After conducting preliminary market analysis the group realized these in tier one cities – the metro cities in India – had been the most definitely to grow to be early adopters. As they expanded to increasingly mother and father, they learnt how essential it was to tailor their pricing to various kinds of audiences. Experimentation was key to understanding what their totally different audiences had been prepared to pay. Keep in mind that past the actually helpful information you may collect from working experiments, you too can get extremely helpful direct and written suggestions from customers by inviting them into closed testing teams you may simply arrange within the Play Console, with out this suggestions impacting your star ranking.

Nurturing your app group

By experimenting and listening to customers, iMumz learnt that parents-to-be needed to attach with others like them, and the group shortly realized that the individuals utilizing their app wanted a group. Folks needed to attach with others going by related life occasions. By constructing out group areas the group was in a position to assist provoke discussions on particular subjects; comparable to breastfeeding, baby-led weaning, and self care postpartum. The group has since helped essential conversations develop naturally, and gives iMumz customers with one other stage of peer assist. Right this moment, their group is vibrant, with greater than 5,000 conversations happening each day!

With regards to constructing out a group it’s essential that your messaging to customers feels real and genuine. This was particularly essential for iMumz, given the app caters to a delicate and essential set of life moments for folks. To start out, as with all message, making message content material related and well timed is essential. For instance, think about the time of day when figuring out one of the best time to submit new content material, updates, or sending push notifications, and keep in mind totally different time zones while you’re coping with a world viewers. Moreover, it may well assist to place a relatable particular person or character behind the message (keep in mind to localize this to your viewers although).

Ravi additionally shared two key learnings he felt made the largest distinction to the expansion of his app:

1) Experiment. There are such a lot of concepts you would possibly discover counterintuitive – don’t robotically low cost any or leap to conclusions till you take a look at them. Be information pushed. That is going that can assist you present extra worth, quicker.

2) Slim down what you’re engaged on, so that you deal with one process or problem at a time. You is perhaps tempted to do many issues directly, however narrowing down will assist provide you with amplified outcomes.

To the place does the long run lead?

Shifting ahead, the group at iMumz plan to remain centered on their mission; making the long run era more healthy, happier, and extra clever. Additionally they have international aspirations and so they plan to launch throughout a number of chosen geographies quickly, launching localized variations of the app.

It was such a pleasure to talk to Ravi about his experiences and I can’t wait to see iMumz’s continued development and subsequent steps. I get a lot inspiration from talking with the individuals behind apps like iMumz, and I do know that conjures up my group to proceed investing in and creating initiatives comparable to Appscale Academy.

We’re trying ahead to persevering with to study from extra companies, and see what you all do subsequent. Keep tuned for the following episode of Espresso Breaks.