Posted by Alex Chen, Google for Video games
This week, we introduced new video games options and updates to our instruments on the Google for Video games Developer Summit, a free digital occasion for builders, publishers and advertisers. From highlighting viewership development traits on YouTube gaming to reaching extra gamers on completely different units with Google Play Video games on PC, right here’s a fast recap with a few of our high bulletins and key updates.
1. Construct high-quality video games on Android
The Android staff talked about how they’ve made it simpler to develop enjoyable and interesting video games with updates to Android vitals and the Android Recreation Improvement Package. In addition they shared how one can get these video games to extra customers on extra units, with Android assist for kind elements like foldables, Chromebooks and PCs. Study extra about these bulletins, together with new methods to attach with a worldwide viewers, on the Android Builders weblog.
2. Strengthen your advertisements monetization and development methods
Google Advertisements confirmed advertisers how one can get extra worth from each in-app advertisements and in-app purchases with a brand new function referred to as goal return on advert spend for hybrid monetization. And AdMob confirmed publishers how one can save time and prices with a extra environment friendly approach to handle advert mediation, with a revamped purchaser administration interface and streamlined advert unit mapping workflow. See extra within the Google Advertisements weblog put up.
3. Create connections along with your neighborhood
As a house of well-liked gaming creators, movies, and livestreams worldwide, YouTube continues to see unbelievable development. The YouTube staff introduced that over 2 trillion hours of gaming content material was consumed in 2022. Via completely different codecs, availability on a number of units and culture-shaping Creators, they’re dedicated to being the place the place sport publishers and Creators attain gamers and construct communities round their favourite video games.
4. Preserve gamers engaged with dwell service video games
Google Cloud shared their technique for dwell service sport growth. They’re combining know-how that brings togethers gamers from everywhere in the world, databases that retailer important information for an optimum participant expertise and the analytics that permit sport corporations to foster a relationship with their gamers. Study extra on Google Cloud’s weblog.
Whether or not it’s creating the most recent hit sport, connecting with an enthusiastic neighborhood or rising your small business to succeed in extra gamers all over the place, Google is glad to be your companion alongside the best way. To be taught extra, you possibly can entry all content material on demand. And for those who’re planning to attend Recreation Builders Convention subsequent week in San Francisco, come say hello at considered one of our in-person developer classes.
