The NFL Tremendous Bowl halftime present is an enormous deal yearly with a ton of musical performances lined up. Now, Apple Music is coming into fold as the brand new sponsor for the halftime present, beginning with Tremendous Bowl LVII set for February 2023. Apple Music is following Pepsi, who was the final sponsor of the present. Apple reportedly has a multi-year deal in place.
The New York Occasions is reporting that this deal is meant to be value round $50 million, though the precise phrases haven’t been made public. Discussions have additionally been occurring about Apple attempting to get the rights to NFL’s Sunday soccer video games, which is a $2.5 billion affair. Within the meantime, Apple has received out the rights to the halftime present for now, however that might very effectively imply {that a} greater deal is on the verge of occurring.
Apple’s relationship with the Tremendous Bowl really goes again many years. The iconic 1984 Apple advert, which has impressed a ton of advert campaigns ever since, first aired on the Tremendous Bowl. Now that Apple Music is sponsoring the halftime present, given Apple’s stable relationships and historical past with a few of the largest musical acts on this planet, we are able to anticipate it to place up fairly the present.
There are already experiences about who might headline the primary Apple-sponsored Tremendous Bowl halftime present in 2023. Selection revealed a report saying Taylor Swift could also be headlining the present, though it was certain to notice that some sources are claiming in any other case. A number of different shops have additionally reported that Taylor might not headline the present, so we’ll have to attend till the announcement to make certain.
Regardless, it is set to be a spectacle, and we’ll quickly know if Apple bag the rights for extra NFL stuff. When the Tremendous Bowl halftime present airs, it’s best to be capable to watch it on the finest Apple TV or in your iPhone and iPad.
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